About illumarket
Discover how Illumarket blends digital marketing and AI to deliver actionable strategies, empowering businesses to thrive in today’s fast-paced digital landscape.
About
At Illumarket, we combine the power of digital marketing and artificial intelligence to create strategies that are not only effective but easy to implement. Led by Karim Bennouna, a digital marketing expert with over two decade of experience, Illumarket is more than just a blog—it’s a resource for marketers looking to enhance their skills and results.
I specialize in using AI to simplify digital marketing, helping businesses increase their online visibility and profitability. With a background in finance and marketing, my approach focuses on practical solutions that drive real-world success.
Years of Experience
Cities Lived In
Illumarket is where AI meets digital marketing, empowering you with tools and insights to master your strategy and achieve real results.
At Illumarket, we don’t just integrate digital marketing with artificial intelligence—we elevate it. Led by Karim Bennouna, a seasoned digital marketer with a global perspective and proven expertise across industries, Illumarket offers more than a blog. It’s a dynamic masterclass designed to make digital marketing not only powerful but intuitive and accessible.
Who Am I?
I’m Karim Bennouna, a digital marketing expert based in Victoria, British Columbia. Over the last decade, I’ve leveraged cutting-edge tools to increase business visibility and profitability across platforms like Google Ads and social media. My approach goes beyond running campaigns—it’s about building authentic connections that drive meaningful conversions.
What I Do
At Illumarket, I break down the complexities of digital marketing and AI, making them easier to understand and apply. Whether it’s unraveling AI-driven strategies or simplifying SEO essentials, my mission is to give you actionable insights. Think of me as your guide through the fast-paced world of digital marketing, helping you turn every challenge into an opportunity for growth.
My Journey
Before making waves in digital marketing, I sharpened my financial expertise as a Financial Analyst in Canada and the U.S., developing financial models that informed critical business decisions at companies like Kubota Canada and EDS. I’ve also contributed to academic research, including a published paper on capital budgeting decision-making in Management Decision, which was awarded ‘Highly Commended Paper' at the Emerald Literati Network Awards for Excellence. Read here. Academically, I’ve traveled from Université du Québec à Montréal to the prestigious Thunderbird School of Global Management, and ultimately to Queensland University of Technology, where I earned my PhD with a focus on global IPO failures.
Why Illumarket?
Illumarket was created to merge the strategic precision of digital marketing with the transformative power of AI. Each post offers a practical lens into how AI tools can revolutionize and streamline your marketing strategies. Here, you won’t just find theories—you’ll discover real-world applications tailored for both aspiring marketers and seasoned professionals.
Engage with Us
Every post is a conversation—a chance to delve into the dynamic field of digital marketing with me. From in-depth analyses to quick, actionable tips, Illumarket is your go-to resource for staying ahead in the digital landscape. Ready to transform your marketing? Let’s embark on this journey together.
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